To promote the UK launch of Walt Disney Animations Studios film Wreck It Ralph, the video game inspired movie has set up home in East London’s Brick Lane.
The real-life promotional playground, dubbed “8 Bit Lane” in reference to classic consoles of the era, is tucked away down London’s brick lane by The Old Truman Brewery. Just to the side of The Big Chill Bar there’s a huge canvas overlaying a building with the instructions: “Play This Building. Download Blippar”. It’s a quirky play on the usual street art of the area.