Several thousand visitors attend the annual light show event in Dresden, Germany. With the help of a new advertising campaign sponsored by Freiberger Brauhaus GmbH, the “Dresden Reflect” trailer with 3D effects transforms the Georgentor building into an array of vivid colours, shadows and art works.
Frank Schröder, the manager of the festival said: “We are looking forward to the event in October and until then we have to plan the individual shows with new sponsors and partners”.
The individual shows will be accompanied by music and live performances and is well sponsored so it is free for the public.
Markos Kern, the artistic director of the festival said: “The proximity of the illuminated buildings and the 3D building mapping makes this festival an urban exhibition and a unique experience”