If you start noticing an unusual crop of artwork on your daily commute, that would be the work of Art Everywhere U.S.
For the month of August, 50,000 digital billboards and static displays across the United States will feature 58 works of American art, an initiative launched by Art Everywhere to create discourse and curiosity.
Art Everywhere U.S., inspired by the U.K. version launched last year, is sponsored by the Outdoor Advertising Association of America. The five museums that contributed the artwork are the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery of Art and the Whitney Museum of American Art.
Augmented reality-advertising company Blippar, who we’ve covered before, lets you use its app to scan artworks labeled as “interactive art” to give you more information about it. Of the 58 artworks on display around the country, 39 will be “blippable.”
Blippar uses the users’ camera to scan real-world objects to bring up augmented reality content, but until now, the company focused its product on advertising. The use of Blippar with art is a feature that is as refreshing as seeing artwork on advertising billboards.
Art Everywhere U.S. is also launching a social media campaign where users are encouraged to take a selfie in front of art displays and social media them with the hashtag #ArtEverywhereUS. The 10 most creative photos will win a print of one of the project’s artworks.